Doing Business in Asia

Doing Business in Asia
Generating multimedia educational resources for teaching and research

Introduction and objectives
'Doing business in Asia', covering both the business environment and the way business is conducted, especially by foreigners, is of particular importance to any NZ business school. However, there is a dearth of good video material from a New Zealand perspective to inform research and teaching. The emerging methodology of video-assisted research offers substantial advantages when investigating this field. The use of relevant and focussed multimedia resources in teaching adds depth to the learning of students, while exciting their interest; it can add a 'real life' perspective to their understanding. This project originated with a series on South Korea, shot in November-December 2003, when Tim Beal and Michel Rod were visiting professors at Korea University Business School in Seoul. Compilation of material, involving video interviews, illustrative video footage and still images, is a continuing process.
Concept map

This page is under construction. It was last amended 9 June 2006

SOUTH KOREA
November-December 2003
Tim Beal and Michel Rod

List of interviews

NORTH KOREA
April 2004
Tim Beal

MALAYSIA
September-October 2004
Tim Beal

List of interviews

JAPAN
October-November 2004
Tim Beal and Michel Rod
with Ankie Hoogvelt, University of Sheffield

List of interviews
Generic question schedules
These question schedules provided the starting point for our interviews but we did not strictly adhere to them. Rather, the interview proceeded with its own logic, investigating the specific experience of the respondent. Nevertheless, these schedules and the themes they embody provided a common framework for the interviews
- Japanese respondents
- Non-Japanese respondents

INDIA
February 2006
The School of Marketing and International Business has won a contract from the Asia:NZ Foundation to conduct a study of business opportunities in India. As part of that project we will be conducting interviews in India in February 2006
We would welcome hearing from anyone who might want to participate or who would like to suggest people to be interviewed or themes to be explored.

HONG KONG
Auckland: January 2006; Hong Kong: March 2006
Following a generous grant from the Hong Kong Economic and Trade Office in Sydney we are in the process of conducting interviews in Auckland and HK. In New Zealand we are receiving invaluable assistance from Mrs Lynda Park, Treasurer of the Hong Kong New Zealand Business Association.

Introduction to the Hong Kong project
Preliminary generic question schedules
Hong Kong respondents
Non-Hong Kong respondents
Interviewees

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